Why Zara fast fashion marketing strategy is so successful?
Zara fast fashion marketing strategy is proven to be
very effective that the company always makes successful selling records from
year to year. Zara is always able to response any clothing trend in the market
very quickly to attract a lot of customers in many countries. Fast fashion
means a quick response to the trending style appeared in catwalk. It means that
Zara always brings the new clothes with new styles to the retailers sooner than
any other brand in the market. Another popular brand implementing the same
strategy as Zara fast fashion is H&M, but the response is a little slower.
The case puts Zara out-performs the selling records of the previously
outstanding brand H&M.
Zara fast fashion boosts selling records
Previously, H&M never encountered such a great
competitor and the company is the only master in the market. Since Inditex
founded Zara, the situation seems to get very difficult for H&M. Zara fast
fashion works very well to attack the market. Every week, Zara makes available
new styles and designs to attract more customers. It is said that Zara fast
fashion ways are capable to bring a new design from the day that it is drawn on
the board to the stores within only two weeks. This is the main reason that
plenty of customers are moving to Zara and leaving their previous favorite
brands.
Zara fast fashion results great numbers
Thanks to the smart Zara fast fashion marketing
procedures, Inditex takes a huge amount of profits. A study conducted by Bain
& Co. said that Zara has taken over the market in Britain before they
reached a higher profit income than the H&M did. The company’s growth is
also outstanding that in 2010 only, there are more than 5,000 Zara stores
across the world. Zara fast fashion brings a lot successful stories for
Inditex and it seems that the market strategy will continue to take more
benefits for the far future.
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